Understanding Global Cultures

Click 'Additional Materials' for downloadable sample chapterUnderstanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. This method involves identifying some phenomenon, activity or institution of a culture that all or most of its members consider important and with which they identify closely. Metaphors are not stereotypes; rather, they rely upon the features of one critical phenomenon of a culture to describe the entire culture. The characteristics of the metaphor then become the basis for describing and understanding the essential features of the culture. For example, the Italians invented the opera and love it passionately. Five key characteristics of the opera are the overture, spectacle and pageantry, voice, externalization, and the interaction between the lead singers and the chorus. These features are used to describe Italy and its cultural mindset. Thus the metaphor is a guide or map that helps such outsiders as students, travelers, and managers on short-term and long-term assignments understand quickly what members of a culture consider important. New cultural metaphors for nations added to this edition:- The Canadian Backpack and Flag- The Danish Christmas Lunch- French Wine- China?s Great Wall and Cross-cultural Paradox- The Singapore Hawker Centers- Australian Outdoor Recreational Activities- The Sub Saharan Bush TaxiA unique feature of the third edition is that it develops a cultural metaphor for the base culture of China (the Great Wall), showing how it influenced both a unifying cultural metaphor among the large Chinese Expatriate communities living in various nations (the Chinese family altar) and the cultural metaphor for Singapore (the Hawker Centers). Another unique feature is the description of cultural Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.